Wednesday, June 06, 2007 - Posts

Sony uses GPS to target new PSP crowd

Watch out Nintendo, you're not the only one catering to the mom crowd. Sony's GPS-enhanced Minna no Golf series allows golfers to get data on real-world courses in Japan. A new lengthy ad in Japan highlights the PSP's GPS capabilities, and is targeted solely at the adult crowd. Is Sony trying to broaden their appeal? Certainly. However, will someone that picks up a PSP for the sole purpose of GPS pick up any other game on the system? Most likely not. Thankfully, Sony's going to release a handful of different UMDs with different golf courses to explore. That should make their golf-targeted endeavor more than profitable.

View the Hot Shots Golf for GPS Ad

Andrew Yoon
June 6, 2007

Source: PSP Fanboy
posted by Auri with 0 Comments

Lay-Offs Hit SCEA HQ Today

Roughly 80 to 100 employees of Sony Computer Entertainment of America's Foster City headquarters were laid off today, Kotaku has learned from a source who was among those asked to hand in their badge and keys before leaving the premises.

"In an effort to accurately align the company to meet the changing needs of our consumers and of our industry, Sony Computer Entertainment America has found it necessary to analyze our current business and to restructure the company as necessary to continue our standing as the market leader," SCEA spokesman Dave Karraker told Kotaku this evening, when contacted for comment. " These restructuring efforts are currently underway and do include the streamlining of our operations and other initiatives to further strengthen the business, reduce costs and increase operational efficiency. "

Karraker declined to comment on the number of employees affected.

Read the full article here...

Brian Crecente
June 6, 2007

Source: Kotaku
posted by Auri with 0 Comments

Sony VP says PlayStation Network will be key PSP driver

There's plenty of speculation concerning PSP at the moment, so to get up to speed ahead of any announcements at the July E3 Media & Business Summit 2007, Pocket Gamer caught up with Zeno Colaço, vice president of publisher and developer relations at SCEE, during the company's recent DevStation developers conference.

Pocket Gamer: Everyone seems to have different opinions about PSP, so what's you view of the platform, especially compared to DS?

Zeno Colaço: Our performance on PSP has been good but people have tended to compare it to PSone and PlayStation 2, where the hardware was always out of stock. It's a different challenge. We were new to the handheld space. I think Nintendo can take a lot of credit for launching a different type of product for a slightly different consumer and it's done exceptionally well. I think some of the DS games have been fantastic. Where in hindsight we've been short is one or two killer apps that would have been able to drive PSP forward.

What do you think have been the reasons for this?


One of our biggest challenges was PlayStation 2 games could easily be ported to PSP because of the raw processing power of the PSP. We went to all our publishers and developers and said, 'You're not going to set the world alight if you effectively take your PlayStation 2 projects onto PSP'. In reality, that's happened on a lot of early games. Where we have seen successes were games developed specifically for PSP – the GTA games are a classic example.

So looking forward, the PSP business model remains very strong, especially for third-party developers and publishers because the 20:80 Sony model is that 80 per cent of business will come from the games of the thirdparty developers and publishers.

Read the full story here...

Jon Jordan
June 5, 2007

Source: Pocket Gamer
posted by Auri with 0 Comments