A year ago, HD DVD players were touted as the next big thing in home entertainment. Now, industry watchdogs wonder if Toshiba's pet project will become obsolete.
In the high-definition DVD war between Blu-ray and HD DVD, Blu-ray is pulling ahead. On Monday, Blockbuster announced that its next batch of high definition DVDs will be exclusively offered in the Blu-ray format.
The Blu-ray boost, expected in mid-July, will feature 170 titles to be distributed at 1,700 Blockbuster stores.
Shares of Blockbuster were up 0.4%, or 2 cents, to $4.60 in pre-market trading from $4.58, Friday's closing price.
Since late 2006, the movie rental company has offered both formats at 250 stores across the country. Both formats were given equal billing, but Blockbuster soon realized that Blu-ray outsold its competitor by 70%.
Blockbuster will continue to rent the HD DVD titles it already offers and may expand its HD DVD inventory in the future but, for now, the company has placed all its chips on Blu-ray.
“We intend to meet the demands of our customers and based on the trends we’re seeing, we’re expanding our Blu-ray inventory to ensure our stories reflect the right level of products,” Blockbuster executive, Matthew Smith, said Monday.
Read the full article here...Evelyn M. Rusli
June 18, 2007
Source:
Forbes