Sony has unveiled more details on its ambitious "
Dude, Get Your Own"
advertising campaign for PSP. The promotion will focus on PSP's ability
to play games and multimedia and should proudly showcase PSP's
new, lower price.
According to Sony, a television commercial will be airing now through
the end of May on a variety of shows targeted specifically to teens.
PSP fans will want to tune in to shows such as King of the Hill (FOX),
South Park (Comedy Central), Adult Swim (Cartoon Network), the NBA
Playoffs (TNT), Saturday Night Live (NBC), and WWE Smackdown (CW) to
catch the new ads.
Online ads can also be found on IGN.com,
Gamespot.com, ESPN.com and Maxim.com. Additionally, Sony plans to send
promotional materials through direct mail. Later this week, Sony will
be launching a new "Dude, Get Your Own" website, which will go into
further detail about PSP's capabilities.
Read the full article here...Andrew Yoon
May 2, 2007
Source: PSP Fanboy