Ready At Dawn president Didier Malenfant has told GamesIndustry.biz that Sony's performance in the next-gen console market will be determined by the actions of the company itself, not those of its rivals.
"It's their market to lose. That's the reality," Malenfant observed.
"It doesn't depend on Nintendo or Microsoft - it depends on them. They've got a great platform in the PS3, they've got great teams working with them, but every hardware transition is difficult.
"Next-gen involves a lot of money, it's a big investment, and it's going to be a difficult time of transition whether you're Microsoft or Sony."
Malenfant conceded that Sony's image has suffered in recent months, stating, "I think that's the price you pay for being the number one player in the industry. You can see that with Microsoft with operating systems - after a while, you become the favourite target."
Read the full article here...Ellie Gibson
February 12, 2007
Read the interview here...Source: GamesIndustry.biz