Video games will get the Hollywood treatment on a weekly
series devoted to airing trailers for new games.
GameTrailers TV, which premieres next month on Spike TV,
also will include industry news, interviews and features.
It is the latest example of the TV and game worlds
playing as a team. Spike TV will broadcast the Video Game Awards Sunday at 9
p.m. ET/PT with Samuel L. Jackson hosting and the Foo Fighters performing.
DirecTV is airing live coverage of the Championship Gaming Series in L.A.
through Dec. 14.
GameTrailers' host will be Geoff Keighley, whose current
series, Game Head, will end its 21Ž2-year Spike TV run; joining him on the new
show will be Daniel Kayser and Amanda MacKay of GameTrailers.com.
"I think of it as Game Head on steroids because
we'll have more resources and coverage," Keighley says. "It broadens
the events we can cover around the country and the world."
MTV Networks, which owns Spike TV, purchased
GameTrailers.com two years ago.
The site attracts a monthly audience of 9 million unique
visitors. Fans will be able to upload questions that might be broadcast on the
show, says Jon Slusser, who helped launch the site in 2003 and is now with
Spike TV. "We want to give gamers a piece of the show."
Trailers will premiere on the show, then go online along
with the full episodes. HD versions of episodes will be available on
Microsoft's Xbox Live Marketplace and on Spike HD when it launches next year.
GameTrailers TV will air Fridays at 1 a.m. ET/PT starting
Jan. 25.
Source: USA Today