Sony Ericsson 'obviously' considering PlayStation-branded phone
Stuffing an electronic device in your pocket simply isn't worth enduring the oddly shaped bulge if it can't play some
decent games, right? Sony Ericsson seemingly agrees in an interview with
Pocket Gamer, with the phone company's Peter Ahnegard (
touché!) discussing
the possibility
of releasing a PlayStation-branded phone. Ahnegard explains that
sticking the PlayStation name on a phone is easier said than done, as
consumers have certain expectations from such a prominent label.
"We're
not launching a brand of handset simply because we can, but because we
can lead up to the expectations of the consumer," he said. "Up until
today we haven't felt we could launch a PlayStation phone because it
wouldn't be recognised as a true continuation of that brand of
products." When further prodded, Ahnegard admits that a PlayStation
phone is "obviously something that we're looking at" and expects it to
materialize in some form before Christmas... "but exactly which
Christmas I can't confirm!" Well, that narrows it down.
Source:
Joystiq & PSP News