NPD Research Group: Why console sales matter
As the NPD Group readies the release of July video game sales data
this Thursday, GamePro speaks with the company's David Riley to find
out why hardware numbers should matter (or not) to gamers, if handhelds
will ever overtake consoles in popularity, and more.
GamePro: Why should gamers care about monthly NPD data?
Riley: The NPD Group's primary goal is to help advance the industry,
but we also work hard to make sure that all interested consumers are
kept up to speed on what's happening by providing them with
industry-supported, comprehensive and legitimate market research. We
receive sales information directly from most major retailers, both
online and brick and mortar, and provide that to the industry in order
for them to make better business decisions. Another key aspect of our
business is our consumer panel, which provides in-depth insight into
what consumers are buying, when, where and for whom.
Why shouldn't they?
My experience tells me that any gamer truly interested in the
industry is interested in sales research and analysis. If they're not,
they're probably not reading this article.
Read the entire article here...
Source: GamePro