Pachter: E3 Was A 'Terrible Disappointment'
While Wedbush Morgan's Michael Pachter had
previously said
that imminent price wars was to be the "key takeaway" from this year's
E3, with the show now over, Pachter more glumly has said "the key
takeaway from this year’s E3 was that the ESA made a mistake in
downsizing the show."
"In past years," said Pachter, "publishers and console manufacturers
used E3 to address the needs of their core constituents: media, retail,
investors, and consumers. By choosing to eliminate any potential for a
consumer element to the show, the ESA chased away much of the
television media. By scheduling the show two months later than in the
past, retailers stayed away. By scheduling the show during the calendar
quarter financial quiet period (Microsoft, Sony, Activision and THQI
did not meet with investors), only limited access was provided for buy
and sell side analysts."
Read the full article here...Brandon Boyer
July 16, 2007
Source:
Gamasutra