Sony looking to "refine" cost of PlayStation 3, says Stringer
Sony boss Sir Howard Stringer has said he is aware that consumers
would like the cost of PS3 to be lower - confirming that the company is
working to "refine" how much it can afford to drop the console's price.
Speaking in an interview with the Financial Times
Stringer said, "While people have not bought as many PlayStation 3s as
it looks, it is no different from PS2 and PS1 in terms of percentage of
sales."
However, he conceded, "I think that the public would like the cost to be lower, there’s no question about that."
When asked by how much Sony could afford to cut the price the CEO
replied, "That’s what we’re studying at the moment; that’s what we’re
trying to refine."
The interviewer then asked if Sony will "come up with an answer by
Christmas" - and Stringer answered, "Yes, of course." He went on to
observe that PS2 is "selling gangbusters", and that introducing a PSP
price cut sent sales of the handheld "into an upward spiral".
Read the full article here...Ellie Gibson
June 14, 2007
Source:
GamesIndustry.biz