Sony PlayStation “Double Life” selected as 2007 Clio Hall of Fame Inductee
NEW YORK — Sony PlayStation’s “Double Life,” a captivating example of
storytelling and reflection on escapism in commercial advertising by
London production company Gorgeous Enterprises and ad agency
TBWA\London, has been selected as the 2007 inductee to the Clio Awards
Hall of Fame. The honor will be bestowed during the Clio Festival, May
9-12 in Miami Beach, FL.
Directed by Gorgeous Productions’ Frank Budgen and first aired in 1999, ‘Double Life’ begins with a shot of young man walking through a crowded city street, speaking the lines "For years, I've lived a double life. In the day, I do my job, I ride the bus, roll up my sleeves with the hoi-polloi, but at night I live a life of exhilaration." It then launches into a quick succession of one-liner vignettes about the “other” side of the lives led by many different individuals, all related to the range of situations and emotions experienced while using the PlayStation.
“When ‘Double Life’ debuted in 1999, it was widely heralded as the UK’s answer to Apple’s ‘Crazy Ones’,” said Mark Tutssel, 2007 Clio Television/Cinema jury chairman and Worldwide Chief Creative Officer, Leo Burnett Worldwide. “This incredible spot romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line ‘I have commanded armies and conquered worlds,’ wove itself into the vernacular. After eight years, the spot has spawned a genre of its own, but ‘Double Life’ remains unrivaled. It is absolutely deserving of being inducted into the Clio Awards Hall of Fame.”
Read the full article here...Source: Adoi Magazine