Chicks dig the DS, hate the PSP?

From CNET Reviews:
Much has been made over Sony's struggles with the PSP. The company's first portable gaming system hasn't done as badly as some reports might lead you to believe, but it's nevertheless been a disappointment compared to Nintendo's success with the DS and the DS Lite. Blame it on the PSP's initial high price and suspect marketing, but there's something a bit more subtle going on that Sony must contend with: Chicks dig the DS, and that's a problem.

Do I have any hard numbers to prove this? Nah. How 'bout some sort of analysis I could quote? Sure, but why bother. This is a column, you go with your gut, and all the anecdotal evidence points to the simple fact the DS has a higher wife and girlfriend acceptance factor than the PSP.

Take the case of CNET assistant editor Matthew Moskovciak. This is his first job out of college. He works like a dog and doesn't make a ton of money. And while he doesn't like to admit it, his girlfriend keeps a gentle eye on his discretionary spending, particularly when it comes to items like game consoles. He recounts that her interest in the DS was piqued when she saw an ad somewhere online for a Mario Bros. game and "liked the concept of the touch screen," he says. "She thought it was more interactive than what you had with the PSP." With that ringing endorsement, he did what any savvy dude would do: he bought the DS Lite for her as a gift. Now they "share" it.

Read the full article here...

David Carnoy
April 9, 2007
Source: CNET Reviews

posted on Tuesday, April 10, 2007 5:53 PM by Auri

Comments