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E for All sees boost to four days; new ticket and exhibitor info

Originally scheduled as a three-day event at the Los Angeles Convention Center, E for All has been extended an extra day spanning October 18-21st.

Ticket Sales
There will be multiple ways in which you can purchase a ticket. General admission tickets will go on sale June 1st and advanced pre-sale tickets roughly one month before that. The advanced pre-sale tickets are going to be a hot item, explained Dohaler, because "Those tickets will offer premium seating at the Video Games Live Concert, tournaments, and early admission onto the show floor." In addition to the VIP treatment, "Pre-sale tickets will include two invitations that people can pass on to a friend for purchase," said Dolaher, much like Gmail in its early beta stage. Pricing is as of yet unannounced.

As for early admission onto the show-room floor, advanced pre-sale ticket holders will be allowed one hour of early access to E for All before general admission.

Advertising
When the time comes, E for All is going to take over Hollywood - literally. IDG will be renting the Hollywood sign and replacing the "Y" with the E for All "E" logo, filling subways with posters, shrink wrapping buses, and lighting up adjacent downtown buildings. "It's a massive marketing campaign," said Dolaher.

Gaming Tournaments
Since E for All is open to the general public, and many children will be in attendance, Dolaher made it a point to carefully choose a tournament company that would not feature the most violent of games. There will be ESRB-rating signs at each station so parents know what array of games they will see in a particular area.
Concerts

The Nokia Theatre has been acquired for the Video Games Live Concert and the external-plaza area will hold another marquee concert on a different night.

Floor Space
"The robust exhibitor interest we've received indicates we will have an extremely full South Hall" of the Los Angeles Convention Center, said Dolaher. Hardware companies will be allowed a maximum booth size of 7,000 square feet, while software companies can max out at 5,000 square feet. Dolaher said that the average booth will likely be 2,500 square feet.

A separate area in Kentia Hall has been reserved for companies that plan to sell products at the show.

GamePro Staff
March 16, 2007

Source: GamePro