Google eyes in-game ads acquisition
Google is currently in talks to buy in-game ads company Adscape, a company that specialises in technology that allows adverts to be placed in online videogames.
According to a report in The Wall Street Journal, a deal could be announced as early as this week.
"We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers," said a spokesperson for Google.
"In-game advertising offers one such possible extension among many others," said the company.
The deal would follow Microsoft's purchase last May of Massive Inc, a firm that has numerous gaming partners including 2K Sports, Codemasters, Eidos, Konami and NCsoft.
Matt Martin
January 22, 2007
Source:
GamesIndustry.biz