N'gai Croal notes in his blog that Sony should address the problem of them not having an active presence in the realm of blogging. He cites Ozymandias (Andre Virgnaud) and other Microsoft bloggers like Major Nelson, Gamerscore, and Game Tycoon as a nice example Microsoft reaching out and making a connection with the citizens of the internet.
Although Ozymandias' motives are, as N'gai Croal puts it, "hilariously transparent", Ozymandias' blog does well
to bash anything and everything Sony. Furthermore, it provides that consumer-to-company link that Microsoft needs.
N'gai notes that Sony fails at giving consumers information that they really need, straight from the company they purchased or acquired the products from. For example, he says that when PS3 firmware updates are released, nothing in the download process really explains what the updates do. Yes, the updates page on the official Sony site gets updated from time to time, but it's nothing as powerful, reassuring, and as effective as say, a Major Nelson blog update. Often times people will have to go to sites like like QJ, or at NeoGaf for immediate word on the matter.
Remember
PS3 Firmware Update v1.3?
The gap is there. A Sony "fan-boy" would sooner trust an obscure post by 0okm or a
quick how-to from Pranav, than wait for the Sony site to update. A Microsoft "xbot" will go to Major Nelson's blog. Big gap right there.
Read the full text here...Source: PSPUpdates