Off Topic: "I'm Evil:" Confessions of an Online Guerilla Marketer
Jack, John and Joe are talking about games.
Jack has played a new game. He likes it. He tells John
and Joe, who, knowing Jack's reputation for giving games a fair,
balanced review, and that their tastes and his are often similar,
decide that it's a game they should try. So, based on Jack's
recommendation, they buy the game, as do several other people who have
been listening in.
These kinds of conversations are the stuff of legend in
the advertising community. Getting a consumer so excited about your
product that he'll
tell others to buy it is essentially free
advertising, and the most effective form besides. Marketers call it
"buzz," and they track it as religiously as brokers follow the stock
ticker. They even try to create it, by sending trained salespeople, or
"shills" into places where normal people congregate in order to get
those normal people talking about their product. These days, the tactic
has moved online.
Read the full text here...Russ Pitts
Source:
The Escapist