Games industry is 'failing women' says EA
David Gardner, chief operating officer for EA's worldwide studios, was speaking to a conference in Edinburgh.
He said: "We have all been talking about this for a long, long time."
EA's own research found that 40% of teenage girls played
video games versus 90% of teenage boys and most girls lost interest in
games within a year.
[...]
"We are only reaching a small proportion - not only geographically but also genetically," said Mr Gardner.
He said if EA cracked the problem the firm "could add a billion dollars to its sales."
He said the industry had to learn from the film business.
"The movie industry doesn't just make films for boys.
Darren Waters
August 21, 2006
Source: BBC News