Sony must take action on PSP, says EA’s Gardner
As the criticism and negative press for PlayStation 3 continues to
mount, Sony has the fresh challenge of dealing with disgruntled EA
executive VP and COO of worldwide studios David Gardner, who believes
that PSP is falling behind rival Nintendo DS.
“I
don’t think Sony can afford to sit back,” Gardner told MCV. “I think
they still have things they can do with the price and performance of
the machine – things that they need to address.”
He went on to reveal that the strong performance of DS has now led EA to re-consider its priorities.
“There’s
no doubt that EA has historically bet more on PSP. I think we were
excited by the technology, but the consumers have proven that actually
what they want is fun. We must never forget that what we need to focus
on is fun and so EA is putting more effort behind DS games – and
creative ones that really take advantage of the hardware.”
PSP
has only recently been overtaken by DS in terms of hardware sales (MCV
07/07) and, with DS titles performing strongly, Sony’s handheld seems
in need of a serious boost.
Neil Long
August 11, 2006
Source:
MCV