Midway Announces NBA Ballers for Sony PSP
Midway has announced that NBA Ballers: Phenom will be available on
April 5, 2006 for the PS2 and the Microsoft Xbox. Another version of
the game called, NBA Ballers: Rebound will be released on May 2, 2006
for the Sony PSP.
Backed by a multi-million dollar marketing and promotional campaign,
NBA Ballers: Phenom sets a new standard for basketball videogames. The
highly anticipated sequel in the NBA Ballers franchise takes flight
with even more player customization options and all-new game modes that
make NBA Ballers: Phenom the most in-depth and innovative basketball
game in Midway's rich basketball history.
NBA Ballers: Phenom Multi-Million Dollar Marketing Campaign includes:
- National television advertising campaign on multiple mainstream
broadcast and cable networks ESPN, ESPN2, ESPNEWS, TNT, MTV, MTV2,
Comedy Central, BET, and Spike TV
- SpikeTV's NBA Ballers Week commenced in April with two (2) NBA
Ballers: Phenom-focused episodes of "GameHead" and will continue
through launch with integrations across the network's popular
programming.
- Large presence during 2006 NBA All-Star Weekend included sponsorship of Club NBA music events, product sampling, and giveaways
- Aggressive online campaign to top-tier enthusiast and mainstream
consumer sites including NBA.com, Gamespot.com, IGN.com, and UGO.com,
among others
- Print advertising campaign across multiple major video game and
consumer publications including FHM, VIBE, Game Informer, and Official
PlayStation Magazine
- National launch program across all game retailers, where gamers
receive a 16 song NBA Ballers: Phenom Soundtrack featuring video game
exclusive tracks by artists like Jin, Basement Beats, and Phife from a
Tribe Called Quest. (Limited time offer, while supplies last)
- Dedicated web presence at http://www.nbaballers.com, the official website of NBA Ballers: Phenom.
In a nut shell, NBA Ballers: Phenom is a revolutionary sports video
game that introduces an entirely new open world and interactive
environment, featuring an exciting story mode and even more player
customization opportunities than its predecessor. Set in the
neighborhoods of Los Angeles, the player controls his own destiny,
embarking on a personal quest to become tomorrow's NBA phenomenon. NBA
Ballers: Phenom also introduces for the first time, 2-v-2 basketball
action so players can now face off in 1-v-1, 1-v-1-v-1, or 2-v-2
matches.
The NBA Ballers: Rebound for the Sony PSP does look good.
Source:
GameShot