Sony's PlayStation brand strongest in the industry
The Sony PlayStation 3
and the PSP have the highest percentage of brand awareness amongst consumers according to Forrester's latest report on
the video games industry (which we
covered earlier,
twice). The mail based survey
(of 10,000 households in North America) found that 72% of North American consumers have heard of the PlayStation 3 and
a full 6% plan to buy one, despite the fact that Sony has yet to announce a final feature set, a release date or the
console's price.
The Sony PSP came second on the chart of consumer gaming device awareness - 65% of
consumers have heard of the PSP and around 3% plan to buy one. It's clear that Microsoft's Xbox 360 console faces an
uphill battle if it wants to wrestle the mindset of North American consumers away from Sony.
Amusingly--and
probably
unsurprisingly--none
of the consumers that had heard of
the Infinium Phantom
said they were planning on buying the console.
Read full article.Source:
Joystiq