EA (Electronic Arts) Slashing Prices
After the warning of revenues shortcomings late last year, it was inevitable that Electronic Arts was going to do something to try to boost sales. That something has turned out to be price cuts on a selection of its major titles for current-gen platforms.
The price cuts are for games it has released on the Playstation 2, Xbox, Gamecube, and PC, with other formats, such as the Nintendo DS, PSP, and Xbox 360 seeing no price changes. EA dropped prices for games such as FIFA 06, Harry Potter and the Goblet of Fire, Madden NFL 06, and NBA Live 06--all of which have been reduced to US$29.99. EA's top selling Christmas title, Need for Speed: Most Wanted has also seen a price drop to $39.99. Medal of Honor: European Assault is now $19.99. This pricing revamp should buoy sales for EA in the short term and could be the start of an industry wide price drop for current-gen titles.
Obviously, Sony will want to avoid this price change, since the current-gen PS2 is still its main console. I don't think this helps Xbox 360 in any way, since its games are already priced higher than the previous generation's ones were at the same period in their lifecycle. Having the game prices on other formats drop just makes it more obvious how expensive its games are.
Source:
Geek.com /
Gamespot