Sony Shelves Major PSP Ad Campaign

From PSPRumors:

Sony has put on hold plans for a pre-Christmas ad campaign for its PSP handheld console, because of retailers' concerns over stock availability.
The gaming giant had planned a major TV campaign but as a result of huge demand since its September debut and dwindling stock on the high street, Sony will now run just one execution for it over two weeks in the run-up to Christmas....

More info at DesignBulletin: http://www.brandrepublic.com/bulletins/design/article/529362/psp-shelves-major-campaign-stocks-run-out/
posted on Wednesday, December 07, 2005 7:45 PM by admin Rated Excellent [5 out of 5].

Comments